Endless Possibilities

Production associate Melinda joined the CARSON team in February. Melinda’s husband, Dan plays drums and sings for a local band called Crunch. As a treat for guests at their recent shows they ordered Minis with their special message--a friendly public service reminder wrapped around chocolate!

Caution mini

I ordered the "Caution" candy bars as advertisement for my husband's band, putting their name and website on the wrappers. When I passed them out, everyone loved them. Some people saved them."

-Melinda C.

Suddenly, she was hooked.  She also ordered the Butterfly Kisses for decoration to set out on the tables for a 44th birthday party. She added balloons and a tablecloth. It was very decorative.

But Melinda didn’t stop there! She recently ordered minis and organza bags for Mother's Day. Her plan was to fill the bags with the Mother's Day minis and some kisses for a special Mother's Day treat to add to some flowers.

Realizing the endless possibilities,  Melinda also intends to fill more of the organza bags with minis for her son's high school graduation to pass out to some of his friends. She also has some standard size graduation bars in mind to complete the party!

Hershey’s Eye Candy

In my home, reality television dominates our evening viewing schedule.  From the Food Network to the Amazing Race, America’s Got Talent to American InventorAmerican Idol to America’s Next Top Model , we have watched them all.

One of my daughters' favorite reality shows is Project Runway on the Bravo Network.  The Hershey Company was a corporate sponsor of Season Four.  One of the challenges involved the contestant designers going to Hershey’s Chocolate World in New York City’s world famous Time’s Square.  In just a few minutes time, they had to canvas the store to gather anything they could to create their next fashion design.

Prricky

After they tore through the store grabbing everything from pillows to bags of candy, the designers crafted dresses out of York Peppermint Patty bags, Reese's cups,  and even Twizzlers licorice.  It was truly amazing to watch what they were able to design and actually make into a wearable dress.

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After the judging was completed by the show's celebrity hosts Tim Gunn (Make it Work) and Heidi Klum, the winner of the Hershey’s Eye Candy Challenge was Rami.  He designed a dress with a top made from Twizzlers  branded material and a skirt made of York Peppermint Patty wrappers.  Really Cool.

One of the greatest things about Project Runway is that after the competition is complete and the season has ended, the fashions created by the designers are auctioned off  for charity.  In March, the Hershey’s Eye Candy Dresses were set to be auctioned with the proceeds benefiting the Young Survival Coalition which is a wonderful group that supports awareness for younger women with cancer.

It was a combination of our obvious connection with Hershey’s, the opportunity to support a worthy cause, and my daughters' love for the dresses they saw on Project Runway that led to us bidding on and winning 8 of the 10 dresses.

We are extremely proud that they will soon be home in our newly remodeled offices and will have a prominent display in CARSON’s own Hershey’s Museum that is being completed as we speak.

Photo credits: Show Patrol Redeye's TV Blog
Photo close up credits: CARSON wrappedhersheys.com

Go Red for Women

Friday, May 2nd , 2008 was the 3rd Annual Go Red for Women Empowerment Luncheon at The Savannah Center.

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Go Red For Women is the American Heart Association's nationwide movement that celebrates the energy, passion and power we have as women to band together and fight heart disease, the No. 1 killer of American women.

A study released in the Journal of the American Medical Association tells us that small amounts of dark chocolate (one piece of a 16 piece bar, or around 30 calories a day) when taken daily for about 18 weeks can lower blood pressure, which in turn can help reduce the risk of stroke or death from coronary artery disease.

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CARSON wrappedhersheys.com donated 500 Hershey's Special Dark chocolate bars for the attendees at the luncheon.

 

First Communion

Madeline1 First Communion is considered one of the holiest and most important occasions in a Roman Catholic's life. It means that the person has received the Sacrament of the Eucharist, the body and blood of Jesus Christ. Most Catholic children receive their First Communion when they're seven or eight years of age because this is considered the age of reason.  First Communion is a very important and holy day for Catholic children because they are receiving, for the first time, the body and blood of Jesus Christ. By continuing to receive Holy Communion for the rest of their lives, Catholics become one with Christ and believe they will share in His eternal life.

Madeline2

First Communion is also traditionally an important festive occasion for Roman Catholic families.  Traditions surrounding First Communion usually include large family gatherings and parties to celebrate the event; special clothing is usually worn. The clothing is often white to symbolize purity. Girls often wear fancy dresses and a veil attached to a headdress, as well as white gloves (long or short).

Here at CARSON wrappedhersheys.com, we are honored and privileged to help many families celebrate their child’s First Holy Communion.  Recently, we were sent a photo of one of the most beautiful little girl’s on her First Communion Day!  As I looked closer at the picture, I noticed the beautiful little girl’s birth bar in the curio cabinet she was posing in front of.  Not only was Carson privileged to help celebrate this lovely little girl’s First Communion, but we had also been able to take part in the celebration of a her birth several years before!  Thanks so much for giving us the privilege of being part of your special memories!

The guests absolutely loved the candy bar wrappers and thought it was so cute. We had so many compliments on it – including the fact everyone was glad it was a 5 oz. bar!! We will definitely do this again for a special occasion because it creates such a beautiful memory.”

-Michele M.

Chocolate Appreciation

MollynMe

Tuesday, May 6th is Teacher Appreciation Day.  My close friend since primary school, Molly, is an active parent and proud mother of Elena.  Molly is using CARSON wrapped Hershey's bars to thank the staff at at Irving Primary School in Highland Park, NJ  for their dedication to the children.  We added their school logo to our CTA07 design feature in the Teacher Appreciation category to add an extra personal touch.

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by Michelle Beal

The Big Apple

Last weekend my family and I took a trip to New York City. It was the first time there for all of us, so we didn't quite know what to expect. That city is overwhelming; filled with people from all around the world, over 17,000 restaurants, 10,000 taxi cabs, amazing Broadway shows, endless shopping and enormous skyscrapers. I don't think one person could ever run out of things to do there.

Frozenhotchocolate After watching the Travel Channel's episode of the top 10 ice cream parlors across America, the famous Serendipity 3 was on the top of my list of places to visit in NYC...and I was not disappointed. I ordered the Frrrozen Hot Chocolate, which tasted like chocolate milk, but better. My husband got the Forbidden Broadway Sundae, which he was kind enough to share with his chocolate-loving wife (as if he had a choice). Also on the menu was the world's most expensive sundae, the Golden Opulence Sundae. This lavish $1,000 sundae, which you have to order 48 hours in advance, is covered in edible gold and includes ingredients imported from all over the world. I didn't order it this time... maybe after I hit the jackpot on Hershey's instant lottery tickets!

Special May Occasions

Our May birthdays complete the picture!

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May we wish a Happy Anniversary to...

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Renovation

Typically, November and December allow us a time to review  the current year, and then turn our focus to internal strategy and plans for the upcoming year.  2007 was a little different because we basically decided to completely tear our building apart and renovate everyone’s working space and environment.

We are blessed to be in a very nice building that Ed Carson built in 2000 to house his expanding custom Hershey wrapper business.  From his start in his garage to a new 16,000 sq. ft. facility, the business had come a long way.

Renovationbefore However, it was time to make some new improvements, enhance the environment and really reward our team members who work hard every day to make our customers happy.  My partner in work and life,  Sharon, has a bachelor degree from Miami University in Interior Design, and she is truly a master at seeing the potential in any space.  She began planning for the new environment in the Spring of 2007, working with an unbelievably talented group of designers at Enriching Spaces.  Together they came up with a space plan that focused on bringing our group closer together, promoting greater teamwork, efficiency and also fun.  We tore down walls, displaced everyone, ripped up carpet and made a real big mess in the process, which was really not much fun.

Renovationduring_2 Nonetheless, even in the mess and chaos we continued to maintain focus on what was most important--our customers--and getting their Holiday Season orders out with our utmost care.  No one who ordered with us from November through January would have ever guessed we were working out of a total disaster of a building that we were also trying to put back together.
The final result is something that is amazing, and we are extremely proud of our new environment.

Our General Contractor and all around handy man is Tim Jaroscak, and this is one guy who can handle  just about any challenge you throw at him...and boy did we throw challenges his way.  Tear walls down, but keep it quiet so we can answer our customer’s phone calls…don’t create too much dust, because we have printing equipment that cannot get dirty...move this now, but we cannot move that until after we close for the day...that part of the job has to be done on the weekend when no one else is here...we just had a lot of obstacles, but Tim never flinched and helped us do anything needed.  Never once did he say, "that’s not my job."  He just got ‘er done!

When it all came down to the wire, we had carpet being ripped up, walls being painted, new carpet being laid and new furniture being put on it as soon as the glue was dry.  People were working right behind each other and as soon as the group ahead of them finished, they would do their part.

Renovationafter_2 After about 2 months of having work crews everywhere every day, I think we were all ready for it to be over.  Sharon had also been introduced to Edward Casagrande, a truly talented artist who works mainly with metals and creates the most wonderful and unique sculptures.  Edward has done sculptures for many years, and his work is on display all over.  His art is whimsical, yet  has meaning as well as function.  He introduced elements of our business in his pieces.  In his own words, “Throughout the entire facility are candy colors and Hershey's memorabilia. It wasn't difficult discovering an inspiration.“

What we have now completed is a true showcase facility that is stylish yet practical.  Every piece put into place has a purpose and adds efficiency, while paying homage to our roots both as a company and our connection to Hershey’s chocolate.  Included in the renovation is our own, “Hershey Museum”, which displays our many Hershey artifacts for all of our visitors to see.  This is also where our newest purchase will soon be on display, the “Eye Candy” dresses created on the tv show, Project Runway.

I’ve always enjoyed coming to work, but now, it is even more sweet!

Food Gone Wild

Around here at CARSON wrappedhersheys.com  we try to celebrate some sort of event every month.  April was big this year.  From a Hot Dog Day to National Cheese Ball Day.  I believe I have now discovered what our team thrives on, any type of FOOD

Hotdogs Hot Dog Day, whoever thought there would be such a day.  Friday April 11 CARSON celebrated the day solely for
this fine meal. Bob the grilling master braved the rainy weather to grill 38 hot dogs for the CARSON team.  All day
long it was raining Dogs & Buns.  Definitely something I have not seen before.  It seems like everyone enjoyed
the freshly cooked dogs.

Cheeseball National Cheese Ball Day on Thursday April 17 was a huge success at CARSON.  The guidelines were to bring in a homemade cheese ball, then everyone would vote for the most delectable cheese ball.  We had a total of 10 cheese balls dispersed throughout the lunchroom.  That day the rest of the marketing team and I headed to Panera for lunch, but even though we were stuffed we had to give every cheese ball a try.  There was a wide range of cheese balls, from cream cheese and ranch mix to a dessert cheese ball (whoever thought of mixing cheese and dessert was brilliant).  After a close call, Joe was our Cheese Ball Winner.  His cheese ball was even decorated with  little “OLE” flags.  Congratulations Joe!

Cocoa Belle

Greetings Chocolateers,

I was the fortunate artist selected to assist in the celebration of the newly renovated playground that is CARSON wrappedhersheys.com.

You can't beat a commission that involves eating much chocolate, sketching and designing. Throughout the entire facility are candy colors and Hershey's memorabilia.  It wasn't difficult discovering an inspiration.

Sketchesec

While beginning my research over a Hershey's candy bar (the pride of the Carson's operation) I unwrapped the bar and...voila!  I would create the wrapper part of the Carson's experience.  The candy was already represented throughout the space; it needed homage to the delivery system and luckily I work in "wrapper" stuff (aluminum, stainless, and steel).

Edward

From this point things evolved fairly rapidly. During many other chocolate breaks (of bars and kisses) much inspiration oozed forth. The kisses became iconic detailing and the "Hershey Bar Geometry" dictated much of the massing and language.

This main design theme can be seen in the set piece "Cocoa Belle": the order processing "Goddess", and other miscellaneous architectonic treatments.

Visit my web site www.earthorchestra.com to view other sculptural work and contact information.

Cocoabelle

Thank you so much.

Edwards

Edward Casagrande / Earth Orchestra Inc.

As you review the images look for the kisses, blooms and geometry all lavished on the candy wrapper that is my work.