Hershey’s & Starbucks – A Sweet Partnership

For those of you who love something sweet with your coffee, you’ll be glad to know that our beloved chocolate company is teaming up with the world’s most recognized coffee corporation. Hershey’s and Starbucks announced an agreement in July to create and market a Starbucks-branded premium chocolate platform. Gerry Lopez, President of Starbucks Global Consumer Products Group, said, “Chocolate is the perfect complement to coffee and tea and has long been a part of the coffee-house experience. We are excited to bring premium chocolate inspired by Starbucks coffee and café flavors to Starbucks customers and chocolate lovers. Creating a new chocolate platform is another way for us to extend the Starbucks Experience outside of our stores and enhances the coffeehouse experience.”

Expert chocolate makers will develop products using the popular beverage and cafe flavors of Starbucks and combine them with the highest quality chocolate. Also thrown into the mix of the chocolate and coffee flavors will be fruits, nuts, herbs and spices. The delectable new chocolates will be available in a broad range of retail channels such as grocery, department and drug stores throughout the United States. Christopher J. Baldwin, Senior VP, President North American Commercial Group, The Hershey Company, states, “Hershey’s chocolate expertise, distribution and selling capabilities combined with the strength of the Starbucks brand will help transform the high-growth premium chocolate segment. Our product development is focused on value-added chocolate and coffee-based products that will provide consumers with a new experience and accelerate growth in this key segment.”

Be on the lookout for the new chocolate products late 2007 or early 2008. For more information on this sweet partnership, visit Hershey’s press release, When Coffee Dreams, It Dreams of Chocolate.

Comments

[Pam]

Chocolate + Starbucks = A Great Combination

I can't wait to try a sample.