Santa Claus is Coming to Town
Let’s talk for just a few moments about the American version of Santa Claus: bringer of toys, rider of sleighs; that whiskered, red clad, twinkle eyed, pot bellied, reindeer calling, ho-ho-ho-ing mascot of Christmas. Just who is he and where did he come from anyway?
Research reveals he is a culmination of centuries of legends, starting with a 4th century
Turkish Monk renowned for overt generosity and kindness toward children to whom he would clandestinely toss gifts in through windows. He became known as St. Nicholas. The anniversary day of his death was celebrated as his feast day on December 6th.
The protestant reformation of the 16th century banned all feasting and veneration of Catholic saints. (There’s always a party pooper...) But the feast of St. Nicholas was so beloved the populace was reluctant to give it up, so it became combined with the nearby holiday of Christmas. (…and there’s always a way around them.)
A German legend becomes blended with this tradition in the form of the Christ child, or Christkindl, who left gifts in homes into which he gained entry via keyholes. This German word corrupted over the years into today’s familiar Kris Kringle.
The man in red is getting closer now. We’ve got name recognition, anonymous gifting, windows and keyholes so far.
Ever so appropriately, one Christmas day in the latter part of the 17th century Dutch immigrants landed in America, bringing
with them the legend of Sinter Klaas. This version of St. Nicholas was alleged to have ridden around town every Christmas eve distributing gifts. But it wasn’t all whistles and baby dolls. He rode in company with a figure called Black Peter who would inflict whippings on naughty children. This line from a popular song, “So be good for goodness sake,” takes on a bit more threatening tone in the light of this information, doesn’t it?
Roughly a century later, this Sinter Klaas character first appeared in media as St. A. Claus. The ominous personage of Black Peter faded from view, to the relief of children far and wide.
In 1822, the precursor to our modern image of the American Santa Claus emerged from
the words of poem written by Clement Clarke Moore, “The Night before Christmas.” He was portrayed as a shape shifting elf that could change size by simply laying a finger on the side of his nose. This is how we learned what a vital role the chimney actually played in Santa’s nocturnal shenanigans.
But it hasn’t even been a century since the true modern version of the American Santa Claus was born. The image of Santa as a human sized, portly man with a white beard and kind, twinkling eyes was honed by artist Haddon Sundblom in the employ of Coca-Cola. Beginning in 1931 he created a series of billboards and other advertisements that have perfected the image of our modern day Santa Claus.
Although we have come to what might be called the nationally recognized image of Santa Claus, there is ample room for interpretation. Here at Carson Wrapped Hershey's our artists have exercised their full creativity to produce a variety of wrappers that feature this illustrious icon of indulgence that some of us--many decades into life--still believe in.

Last month, we sent a package to 














