Win With Hershey’s

We have 10,000 more reasons to love chocolate! The Hershey Company is now pairing its popular chocolate brands with instant lottery tickets. Available in select states, lottery players can try their luck at scratch-off games such as “Kisses & Cash” and “Hugs & Kisses,” for a chance to win up to $10,000. New Mexico offers the scratch-off that looks good enough to eat, titled “$10,000 Hershey’s Milk Chocolate.” The game’s ticket is a replica of  Hershey’s well-recognized, chocolate-brown and silver-foil wrappers. Plans are underway to develop additional lottery games from among Hershey’s 21 candy brands. The designs of the new tickets will use vivid colors and recognizable imagery of the brand’s packaging. There are even rumors that future Hershey-themed tickets might have a scratch-n-sniff feature. This sounds like a winning idea to me!