Hershey’s Eye Candy

In my home, reality television dominates our evening viewing schedule.  From the Food Network to the Amazing Race, America’s Got Talent to American Inventor,  American Idol to America’s Next Top Model , we have watched them all.

One of my daughters' favorite reality shows is Project Runway on the Bravo Network.  The Hershey Company was a corporate sponsor of Season Four.  One of the challenges involved the contestant designers going to Hershey’s Chocolate World in New York City’s world famous Time’s Square.  In just a few minutes time, they had to canvas the store to gather anything they could to create their next fashion design.

After they tore through the store grabbing everything from pillows to bags of candy, the designers crafted dresses out of York Peppermint Patty bags, Reese's cups,  and even Twizzlers licorice.  It was truly amazing to watch what they were able to design and actually make into a wearable dress.

After the judging was completed by the show's celebrity hosts Tim Gunn (Make it Work) and Heidi Klum, the winner of the Hershey’s Eye Candy Challenge was Rami.  He designed a dress with a top made from Twizzlers  branded material and a skirt made of York Peppermint Patty wrappers.  Really Cool.

One of the greatest things about Project Runway is that after the competition is complete and the season has ended, the fashions created by the designers are auctioned off  for charity.  In March, the Hershey’s Eye Candy Dresses were set to be auctioned with the proceeds benefiting the Young Survival Coalition which is a wonderful group that supports awareness for younger women with cancer.

It was a combination of our obvious connection with Hershey’s, the opportunity to support a worthy cause, and my daughters' love for the dresses they saw on Project Runway that led to us bidding on and winning 8 of the 10 dresses.

We are extremely proud that they will soon be home in our newly remodeled offices and will have a prominent display in CARSON’s own Hershey’s Museum that is being completed as we speak.

Photo credits: Show Patrol Redeye's TV Blog
Photo close up credits: CARSON wrappedhersheys.com